Sales Executive Level 4

Trailblazer Standard - Level 4

Employers involved in creating the standard: Mondottica, Bauer Media, Level 3, BT, Warburtons, CPM, Whitbread, GlaxoSmithKline, Eric Richmond Limited, Singletrack Limited, Koru, iSales, Pepsico

Duration – 18 Months

Occupational Profile

Sales Executives operate in organisations of all sizes across all sectors and markets, including Technology, Media, Pharmaceutical, Recruitment, Property, Fast Moving Consumer Goods, Utilities and the Automotive Sector. Typical job roles and job titles include Sales Consultant, Sales Specialist, Sales Advisor, Sales Representative, Business Development Executive, and Field Sales Executive.

A Sales Executive is a salesperson working in either the Business to Business or Business to Consumer markets with the responsibility to sell a specific product line or service. This course will provide the training to plan sales activities, lead the end-to-end sales interaction with the customer and manage their sales internally within their organisation.

They will learn the knowledge skills and behaviours to develop new and retain existing customers. They will learn how to generate new business by contacting prospective customers, qualifying opportunities and bringing the sales process to a mutually successful outcome. 

Entry Requirements

Employers decide the entry requirement typically:

5 GCSE (A*- C) including English and Maths

Level 2 English and Maths can be included in the programme if not achieved before starting the course.

Course overview and learning: 

The course is delivered on-site by an allocated personal tutor and tailored to induvial business needs. The course will cover various areas of sales development, starting with understanding their organisation, market knowledge, customer qualification and purchasing motivations. They will learn prospecting, presentation and negotiating skills while gaining commercial acumen to bring the sales process to a mutually beneficial close. Customer analysis and working in teams with marketing and aftersales, account or customer management and reporting will also form part of the sales development programme.

End Point Assessment

  • Work-Based Project
  • Presentation, including a sales pitch, with questions and answers
  • Professional Discussion supported by a portfolio of evidence, including;
  • A structured Q&A session
  • An exploratory discussion


Achievement of the standard meets the eligibility requirements for Sales Certification at Level 4 with the Association of Professional Sales (APS).