Trailblazer Standard - Level 4

Employers involved in creating the standard: A F Selection, British Airways, Bauer Media Group, Birmingham City University, British Engines, British Telecommunications PLC, Clarks Ltd, Portsmouth City Council, Mercedes Benz Financial Services UK Ltd, Plott Creative, Prospects Services

Occupational Profile

Marketing is vitally important to all businesses providing insight to develop and deliver new products and services to meet ever-changing customer needs. It is the process of researching, developing, promoting and distributing, products or services through effective channels to engage with a range of target audiences. 

Occupations in marketing span most industries and sectors and the roles can sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. 

A Marketing Executive will help shape, support and deliver marketing plans. The is audience-focused and requires creativity, communication and project management skills for planning and executing tactical and targeted marketing activity. Typical responsibilities include:

  • Managing and maintaining key marketing channels, including digital, offline and social media
  • Planning and delivering tactical integrated marketing campaigns
  • Managing the production and distribution of marketing materials
  • Liaising and networking with a range of stakeholders including customers, colleagues, suppliers (incl. agencies) and partner organisations
  • Organising and attending events such as conferences, seminars, receptions and exhibitions

Entry Requirements

Employers decide the entry requirement typically:

5 GCSE (A*- C) including English and Maths

Level 2 English and Maths can be included in the programme if not achieved before starting the course

Course overview and learning: 

The course is delivered through blended learning by personal tutor and tailored to induvial business needs. Apprentices will learn the concepts and fundamentals of marketing theories to support the marketing process such as the (7 P’s) product development and audience segmentation; brand positioning concepts, stakeholder management and customer relationship management (CRM). They will understand how to use various market research methods, systems and channels to create, coordinate and measure SMART results of marketing campaigns.

End Point Assessment

The EPA consists of 3 distinct assessment methods:

  • Multiple Choice Knowledge Test
  • Project Showcase
  • Professional Discussion


Upon completion, apprentices can apply for Affiliate Membership with the Chartered Institute of Marketing (CIM).

Duration 15-21 Months