DIGITAL MARKETER - LEVEL 3

OCCUPATIONAL PROFILE

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer engagement, acquisition and customer retention. A digital marketer will typically work as part of a team have responsibility for some of the straight forward elements of an overall marketing plan or campaign. The marketer will work to marketing briefs and instructions and will typically report to a Digital Marketing Manager, a Marketing Manager or an IT Manager.

EMPLOYERS INVOLVED IN CREATING THE TRAILBLAZER STANDARD

IBM, Capgemini, Microsoft, Cisco, BT, HP, The Royal Signals, Lowe and Partners, QinetiQ, Weboo, 4Ps Marketing, Fujitsu, Accenture, Atos, CGI, Visa, Contentive, Thales, Ticket Master, NCA, Virgin Media

COURSE DURATION: 15 MONTHS

FEES:

Fully Funded for 16-18 yrs

Employer contribution 5% 19+

ENTRY REQUIREMENTS

Employers decide the entry requirement typically:

■ 5 GCSEs (A*- C)

Level 2 English and Maths can be included in the programme if not achieved before starting the course.

COURSE OVERVIEW AND LEARNING

The course is delivered on-site by an allocated personal tutor and is tailored to induvial business needs. Students will understand how to choose, use and manage appropriate, secure digital platforms and technologies.

They will develop writing skills for a range of digital media and audiences.  They will learn to research, interpret and use data for the development of digital marketing campaigns.

They will gain an understanding of analytic tools, such as SEO, PPC, and how to measure return on investment.

To complete the apprenticeship learners will choose and need to complete from one of three modules which will be chosen by individual employers:

1 Marketing Principles

2  Principles of Coding

3 Digital Marketing Business Principle

END-POINT ASSESSMENT

■ Summative Portfolio

■ Synoptic Project

■ Employer Reference

PROGRESSION

Upon completion, you may apply:

■ For entry on to the Register of IT Technicians

■ To join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing)

■ To join as Associate member of BCS