Companies are realising the importance of Employer Branding

Many companies are starting to realise the importance of starting with their employer branding activities. Getting started is something else, whilst everyone is busy with new strategies to increase sales as we move to the new normal of business. Hopefully, your business is bounding back. So maybe it's time to consider your recruitment strategy to attract new talent, whether this is to hire an Apprentice, Manager or Kickstart employee.

We have put together some tips that might help make your employer brand and candidate engagement activities as easy as possible

  1. Firstly, consider your current situation.

Company culture defines the environment in which employees work; it is the personality of a company: a combination of acceptable behaviours, actions, values and thoughts within a company.  Think about your current employee behaviours; what kind of working environment do you want for your business?

  1. Is your team diverse, allowing a blend of new ideas, skills, experience and better decision making
  2. Once you have considered that, you need to consider the working arrangements—Office, Hybrid or Remote working

The next step is to consider not just how to recruit but how to retain your employees.

  1. Recruit

Once you have decided on the culture and working model, the skills and experience you need in your business, you need to make sure you attract the best candidates.  It is a myth that there are more jobs than candidates right now. Also, consider that candidates want a future, not just a job. Job descriptions should be detailed; you should show them the opportunities for career development, consider offering benefits. At the interview stage, ask some questions that help you understand their behaviours. Some examples can be found here

  1. Retain

Recruiting is be expensive, so taking time to develop an Employee Value Proposition could help you stand out from other employers; your future employees will know what to expect from working at your company. So, consider: -

  • Does the Salary fit the role you are trying to fill?
  • Will benefits like holidays, holiday purchase, cycle schemes, remote working make you appear more attractive to candidates
  • Ensure your employees understand and maintain your company values, mission and teamwork
  • Career development such promotion prospects, training, education, coaching and mentoring
  • Value your employees. This does not always mean money. Receiving recognition instils a sense of pride and purpose in people and helps fulfil our most basic human need to feel valued. Also, encourage peer-peer recognition.
  1. Retrain

In almost every sector, the way business is done has changed.  Technology has leapt forward five years in some industries. Working methods and buyer behaviour have changed enough to enforce that we need to show our customers that we consider them, the environment, and staff. So, use the resources available to keep your team full of the knowledge and expertise they need to adapt to change and share their expertise within your company. And once your team has the perfect mix of skills, diversity and knowledge, make sure you let your customers know about your amazing team and company through your various marketing strategies.

Apprenticeship funding is not just available for new apprentices. You can use the funding to retrain and upskill your teams, and courses are 95% funded. There are no age restrictions applied to Apprenticeships and no limits to lifelong learning.



10 Jun 2021

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